Rebranding of Gay Safe Haven to Rainbow411.com
Published: 03/21/2011 by Rainbow411.com
Gay Safe Haven Launches Rainbow411.com
Online Directory Rebrands to Build on Success
SARASOTA, Florida – March 21, 2011- Charlop, Inc., the nation’s premier provider of directory services for consumers and businesses in specifically targeted niche communities is pleased to announce their new website domain www.Rainbow411.com.
Initially launched in early 2010 as gaysafehaven.com, the innovative online directory resource for gay owned and gay friendly businesses has experienced impressive growth due to its relevance within the targeted consumer base and the value it has provided for advertisers seeking to connect with this unique, attractive and broad customer segment. The official renaming of the niche directory to Rainbow411.com seeks to build upon this growth by repositioning the brand in a way that conveys its mission and value proposition to a larger and more diverse audience.
The company founders note that Gay Safe Haven is not going away. The new brand, Rainbow411.com will continue to provide valuable features such as daily updates on events, articles and relevant commentary targeted toward the gay and lesbian community, and other individuals that wish to seek out gay owned or gay friendly businesses. In addition, as mainstream public sentiment continues to shift toward greater acceptance of our nations’ diverse population, the directory’s new brand initiative more appropriately positions its offerings in the minds of consumers.
Victor Lopez, President of Gay Safe Haven, speaking about the new domain name of Rainbow411 stated, “It has been an incredible year for us and we are extremely grateful to the GLBT community for voting our website as a popular resource which placed us in second place”. Additionally, Lopez stated, “We are thrilled about the rebranding of Gay Safe Haven to Rainbow411.com; it builds more value for our customers and user audience. With the change in name everyone knows instantly that we are gay friendly yellow pages.”
In addition to its online directory offering, the company has built brand awareness and value for advertisers and the community through a variety of initiatives that include event promotions, sponsorships, an iPhone application and a weekly internet radio show. Last September the founders introduced Gay Safe Haven Hour, a popular radio show listened to all over the world on Life Improvement Radio. Gregory Henchar, President of Charlop, stated, “The Gay Safe Haven Hour is one of the most popular shows on the station. We have tackled many controversial issues including Teenage bullying, World Aids Day, Homelessness, and more. All Gay Safe Haven Hour radio shows are available to hear 24/7 on www.LifeImprovementRadio.com.”
The Gay Safe Haven directory was launched amid much fanfare in June 2010 during the St. Pete Pride Festival in St. Petersburg, Florida. In addition to providing support, information, tools and innovative advertising products and services for the gay and lesbian community, Rainbow411.com continues to provide free classified ads, event listings, discussion forums, business reviews, relevant articles and health awareness resources; providing people a reason to visit the site beyond their basic online product shopping needs. Small business opportunities are also available from coast to coast; please contact us at info@gaysafehaven.com or call 888-988-4733.
About Charlop
Charlop, Inc. is the nation’s premier provider of directory services for businesses and consumers in specifically targeted online communities. As the creators of GreenDirectoriesUSA.com and Gay Safe Havens Rainbow411.com, we do more than just provide people with business listings. We built sites that bring these communities together. Rainbow411.com is your gay owned and operated Gay Friendly Yellow Pages and much more. For more information about Charlop, Inc., or our directory services please visit www.charlop.com or please call 888.988.4733.
Gay Safe Haven
Victor M. Lopez
Victor@gaysafehaven.com
941-227-7233
Public Relations Contact
Jeffrey Kratsch – CIO
MarketsBeyond
jeffk@marketsbeyond.com
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